![]() ![]() So, we struck out on our own and haven’t looked back. ![]() ![]() And we knew that was the path we had to follow. Though it began as a peripheral project within the larger company priorities, it was powerful. Over time, it became a way of working, a way of thinking, of storytelling, honoring great design, and committing to what others wouldn’t or couldn’t take the time to do. For us, that meant taking the time to be thoughtful, having the courage to be creative and the persistence to follow through every detail to get it right. And that was a turning point.Īs our collaborative creative team blossomed, we focused on elevating our craft to the next level. In the midst of all those things that come with corporate life, we found an opportunity to come together with other internal teams and work collaboratively on a new initiative that was solely focused on creative brand-building. We watched company fortunes rise and fall and rise again. The company had a strong interest in marketing so we were able to explore a lot of different marketing initiatives and, every now and then, to expand our creative horizons. Why we started Clementine Creative □ For ten years before Clementine came to be, we were already working together as directors in an in-house marketing and creative team for a mid-sized regional company in Atlanta. ![]()
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